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Hi! I'm Sebastián

I’ve been into design since the days of pencil and paper, and I jumped into experience and interface design when I got my hands on my first computer 30 years ago. My creative journey has taken me to work with 100+ companies and public institutions across 5 countries. I’ve crafted digital products used by ~15 million users so far, and my graphic design and audiovisual work (Social Media, TV, Email, Animation, and even music) have reached over 5 million people. I’ve developed more than 20 succesful brands – and not just logos. 

My passion for continuous learning is evident in my strong educational background in Design, UX (Google UX Designer), Management (Master’s Degree), Digital Marketing, and humanities (Bachelor’s Degree). I’m always thirsty for new knowledge and love riding the waves of tech and design trends.

In recent years, I’ve contributed to a diverse range of technology projects, helping to enhance or build innovative products across various industries like healthcare, e-commerce, and automotive. I also have experience in developing AI-powered solutions for both B2B and B2C clients. Right now, I’m geeking out on artificial intelligence and diving into the world of LLMs.

I’m Sol and Juana’s dad, and I’m happily married to Lucía.  I love to compose music, play multiple instruments, and drawing.

If you want to contact me or read more about my experience, please refer to my LinkedIn profile

CASE STUDIES

[WIP – NEWER PROJECTS SOON ]

A small selection of case studies, from a long experience, intended to outline my design process. Many times it is a straightforward and safe process, which I can frame in a proven and pre-established framework of stages (such as Double Diamond or Design Thinking), while other times it’s an adventure that requires to adapt to multiple changes and challenges. The following list doesn’t contain details of some NDA-protected works, that I can share in person if requested.

helping nurses and clinicians to better remotely monitor patients

Tapestry Health® (Work under NDA)

Iron 24. Fitnes+Recovery®

AI-based advanced chat and multimedia assistants

Authority Partners® (Work under NDA)

Valhallan. Esports training®

Other Work Samples

More samples of earlier work, and a variety of designs, can be found at:

AREAS OF EXPERTISE

01.

UX Design

02.

UI Design

03.

PRODUCT DESIGN

03.

BRAND & MKT DESIGN

03.

VISUAL DESIGN

03.

GRAPHIC DESIGN

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