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Hi! I'm Sebastián
I’ve been into design since the days of pencil and paper, and I jumped into experience and interface design when I got my hands on my first computer 30 years ago. My creative journey has taken me to work with 100+ companies and public institutions across 5 countries. I’ve crafted digital products used by ~15 million users so far, and my graphic design and audiovisual work (Social Media, TV, Email, Animation, and even music) have reached over 5 million people. I’ve developed more than 20 succesful brands – and not just logos.
My passion for continuous learning is evident in my strong educational background in Design, UX (Google UX Designer), Management (Master’s Degree), Digital Marketing, and humanities (Bachelor’s Degree). I’m always thirsty for new knowledge and love riding the waves of tech and design trends.
In recent years, I’ve contributed to a diverse range of technology projects, helping to enhance or build innovative products across various industries like healthcare, e-commerce, and automotive. I also have experience in developing AI-powered solutions for both B2B and B2C clients. Right now, I’m geeking out on artificial intelligence and diving into the world of LLMs.
I’m Sol and Juana’s dad, and I’m happily married to Lucía. I love to compose music, play multiple instruments, and drawing.
If you want to contact me or read more about my experience, please refer to my LinkedIn profile
CASE STUDIES
[WIP – NEWER PROJECTS SOON ]
A small selection of case studies, from a long experience, intended to outline my design process. Many times it is a straightforward and safe process, which I can frame in a proven and pre-established framework of stages (such as Double Diamond or Design Thinking), while other times it’s an adventure that requires to adapt to multiple changes and challenges. The following list doesn’t contain details of some NDA-protected works, that I can share in person if requested.
Tapestry Health®
Iron 24. Fitnes+Recovery®
Diario El Sol®
AI-based advanced chat and multimedia assistants
Authority Partners® (Work under NDA)
Valhallan. Esports training®
FranchiCzar®
Other Work Samples
- All
- Animation
- Branding
- Creative
- Graphic Design
- Illustration
- Marketing
- Packaging
- Product Management
- UX/UI
- Video
- Visual Design
- Web Design
- WordPress

KED – Basketball Institution Logo + Branding

In The Hearth of Wine

Sloth Sleepwear Branding

CaMSA – Agriculture Protection

Imagined Flowers. Visual Study for Wine Label.

Conciencia Wellness

National University of Cuyo

Escala Humana Wines – Rebranding Video Spot

EAT MINDFULLY

Wines of Argentina Highlights 2019 – VIDEO

Leading the redesign of Diario El Sol (Online News)

Channel 9 Televida Redesign

Escala Humana Wines: Website, Branding and Visual Content
